Ahmedabad based real estate company provides a platform for real estate investors to invest safely and strategically in properties while providing redevelopers with a means for finding and sourcing their next property to renovate. Acting as the liaison between the investor and the borrower, the company brings years of experience to both sides of the deal.
Prior to working with Emphatic Technologies, a real estate company providing an innovative, life-changing surgical procedure was challenged by how to promote their offerings in an unobtrusive and HIPAA-compliant, but visible way. Emphatic Technologies Creative understood this client was the perfect candidate for inbound marketing.
Prior to the partnership with Emphatic Technologies, the company did not do much in the way of marketing. Brand awareness was needed, but it was important to remain sensitive while not coming across as a cure-all. The idea was to convey stories and resources around the great percentage of success for patients who were candidates for their surgical procedure.
To ensure patients who were seeking relief could find the information they needed, without having to sift through medical journals, the company leveraged Emphatic Technologies’s experience to develop and implement a content marketing strategy. This focused on delivering highly approachable, accessible blog and patient story content optimized with the highest-ranking keywords based on in-house SEO research.
The company’s surgical offering had to stand out in the crowded, highly regulated real estate space. Emphatic Technologies SEO experts understood that optimizing existing content to outrank huge competitors like Shivalik, Venus, or Pacifica was possible through focusing on best practices for Google search.
The more qualified traffic Emphatic Technologies could drive to the company’s informative website and educational blogs, the more visibility the company would realize. It began with implementing a search engine optimization (SEO) strategy that aligned with Google’s ever-changing updates.
The main pages of the website performance exceeded expectations. Within one quarter, there was over 700% growth in organic traffic with a considerable 3.2 minutes time on page and over 160% growth in organic keywords indexed by Google.
Another major victory was capturing the #1 position on Google for the company’s exact offering. Our team enabled this mid-sized company to compete with major real estate companies in Ahmedabad.
Website traffic continues to climb, with an average of over 9000 monthly sessions, which can also be attributed to the strong social media influencer partnership cultivated by Emphatic Technologies’s inbound marketing strategists.